How to put your mental health first as a business owner

Countless studies confirm the relationship between poor mental health or even a negative mood  and lost productivity, but many of these focus on employees’ productivity. What happens if you, as a business owner, are struggling with your own mental wellbeing? If this is the case, the impact on your business can be profound.

Mental health should be treated with the same importance as physical health. Just as no one should continue running a business with an untreated injury, ignoring your mental wellbeing shouldn’t be an option either. A healthy entrepreneur is generally more resilient and better equipped to navigate the challenges they will inevitably face.

Here are five ways to put your wellbeing first and help your business in the process:

1. Recognise that burnout is a business risk

Entrepreneurs are known for their determination and willingness to push through obstacles, but this “always on” mindset can quickly lead to burnout. Unfortunately, burnout doesn’t just affect your health, it can impact creativity, productivity, and long-term sustainability. Recognising early warning signs such as constant fatigue, irritability, or difficulty focusing can help you prevent burnout before it hits.

2. Prioritise rest like you would a weekly meeting

Stop seeing rest as a luxury or reward. Just as athletes schedule recovery into their training, business owners need downtime to perform at their best. Simple steps like maintaining regular sleep, switching off emails after hours, and taking short breaks during the workday can make a significant difference. Periodic longer breaks, such as a weekend away or a holiday, should also be seen as investments in productivity, not indulgences.

3. Build a strong support network

 Isolation is a common challenge for entrepreneurs, especially in the early years. Without peers or colleagues sharing the load, stress can feel overwhelming. Building support networks – through peer groups, mentors, or even informal check-ins with friends and family – provides perspective, encouragement, and practical advice. Talking openly about your struggles is a powerful act of courage and helps reduce stigma around mental health matters. Conversations with people who understand your experiences reminds you that you’re not alone in your challenges.

4. Set boundaries and delegate

Running a business can easily blur the lines between work and personal life. Being available 24/7 is not sustainable, nor is it effective. Setting boundaries means being clear about your working hours, saying no to non-essential commitments, and delegating tasks where possible. Technology can help by automating repetitive processes and freeing up your time to focus on strategic decisions. Protecting your energy ultimately protects your business.

5. Seek professional help when you need to

Just as you wouldn’t hesitate to consult a lawyer or accountant, there should be no hesitation in seeking professional support for your mental health. Counsellors, psychologists, or coaches can provide practical tools to manage stress, anxiety, or depression.

October is Mental Health Awareness Month in South Africa. So, if you ever needed a sign to make your mental health a priority, this is it. Looking after yourself is not separate from looking after your business – the two are intertwined. Putting your mental health first is not selfish. In fact, it is one of the most responsible business decisions you can make.