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Every entrepreneur will at some point in their journey find themselves at the daunting crossroads of whether or not to invest more money into initiating the next phase of their business’ growth.

As much as you may believe in the viability of the business and the failproof nature of your plans, there are a few important questions to consider and answer before taking the plunge:

Which financial goal will this investment help me to reach?

Before investing capital into any venture, have a clear idea of the financial gain you’re hoping to achieve. Consider this both in terms of what you want for the business as well as what you want for yourself.

For example, your goal might be to realise enough profits to pay off the business’s property bond in five years,  or it may be to make enough profit in five years to be able to take a sabbatical and invest time into developing a passion project. You may also plan to use a portion of your profits to pay off personal debts or start a new business. These are objectives to outline from the beginning, in order to have a clear vision to work towards.

Can I afford to lose this money?

One of the oldest adages around investing in the stock market is that you should never invest money that you cannot afford to lose. When investing in a business, the same principle applies.

The South African socioeconomic environment presents a number of challenging hurdles for aspiring entrepreneurs, and the reality is that the majority of small businesses do not survive beyond their first few years of operation.

Investing further into any business, no matter how well-considered the idea is, always carries risk. So before making your next big move, ask yourself what would happen in the worst-case scenario, where all the funds  invested are lost. Can you bear the financial implications? This is a crucial consideration to make.

Will working with a partner make this investment more financially viable?

For entrepreneurs who find themselves in a position where potential failure could have devastating financial consequences, this doesn’t have to mean it’s the end of the road. Sharing the capital outlay with a business partner could be a viable option.

In this case, there are several legal, ethical and professional factors to consider. Beyond those factors, there is the question of financial viability, because a shared investment may necessitate profit-sharing as well as a clearly defined set of roles and responsibilities. Working with a partner can make it easier to reach your financial goals as an entrepreneur but it comes with a complex human dynamic that will require a degree of compromise.

Will I need financing? If so, how will I obtain it?

Some businesses are relatively easy to kickstart and require little more beyond a cash injection because the venture doesn’t need to support a big staff complement or because there are ways to keep expenses to a minimum. Other businesses require a more sizeable investment to grow, and in these cases, you may need to acquire additional funding to boost the value of the business.

The current business and economic environment provides for several options, including pitching your idea to a venture capitalist or an angel investor, taking out a business loan with a bank or independent financier, borrowing money from an associate or working with an incubator. Each of these options will come with its own financial risks, so take time to weigh up your options and what they will mean for you as a business owner in the long-term.


About the Author: Ben Bierman

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Ben Bierman has been our Managing Director since 2015. He joined our company in 1990 and has risen through the ranks occupying various positions ranging from being a management accountant, Head of Information Technology and Chief Financial Officer. Ben is an avid reader, enjoys classical music and being in the outdoors including for hunting trips. He is our go-to-spokesperson for our SME Confidence Index, SME sector policy and trend matters, and business leadership articles.