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Social media a boost for tourism, but puts pressure on business owners media a boost for tourism, but puts pressure on business ownersFor some industries, like local newspapers, the advent of social media has been similar to the arrival of the motor car for saddle makers - an unmitigated disaster. For others though, social media has been nothing but positive. The tourism industry is arguably one of those that has mostly benefited from social media, argues Anton Roelofse, regional general manager of Business Partners Limited (BUSINESS/PARTNERS), but it hasn’t arrived without pitfalls for owner-managed tourism businesses, he warns.2019/10/23 10:00:00 PM
Creating loyal customers loyal customersMany small businesses spend a lot of time, effort and money into growing their customer base. Yes, this is crucial to your livelihood, but how much time do you spend looking after the customers that consistently come back to you?2017/04/02 10:00:00 PM
Who is your customer? is your customer?Marketing is not about chasing any customer at any given price. You have to decide which groups of customers (called segments) are most attractive to the business and are most likely to boost profits.2017/04/02 10:00:00 PM
Getting to know your target market to know your target marketTo ensure that your business idea stands out from the rest, it is important to know your target market.2016/11/30 10:00:00 PM
In the business jungle, standing out is a matter of survival the business jungle, standing out is a matter of survivalThe occasional description of the business world as a jungle is apt in many ways, not least because the frantic competition between plants to reach the sunlight above the jungle canopy is very similar to the struggle of businesses to stand out from the mass of their competitors.2015/08/27 10:00:00 PM
Three ways to give you tourism business an edge in a cut-throat market ways to give you tourism business an edge in a cut-throat marketAs South Africa stands at the threshold of receiving more than ten million foreign travellers for the first time this year, the tourism industry as a whole deserves a pat on the back for achieving continued growth despite the global slump. Yet individual tourism businesses can be forgiven for not breaking out the champagne just yet.2014/09/27 10:00:00 PM
Marketing your business effectively your business effectivelyThe world has changed, nothing is a given any more, not even an effective marketing strategy of the past. Habits and trends are different and the way consumers think and buy is different. Technology has progressed in leaps and bounds. To market your business effectively, you need to be on top of all of this.2014/09/25 10:00:00 PM
Any business owner can master successful networking business owner can master successful networkingHere is some good news for business owners who are more comfortable with machines and production processes than with people: successful networking with people is every bit as systematic as networking with computers.2013/08/20 10:00:00 PM
Ten tips for marketing your business tips for marketing your businessMarketing tends to be seen by many business owners as a soft function, one of the first spending areas to be cut when times are tough. But of course it is not only one of the most vital functions of a business, but, counter-intuitively, the slower the economy, the more your investment in your marketing effort needs to be.2013/01/09 10:00:00 PM
Networking is good for business is good for businessWhile it's been around for a long time, more and more small business owners are now realising the value of networking as a tool to marketing their businesses.2012/06/25 10:00:00 PM
Tips for marketing your Guest House for marketing your Guest HouseSouth Africa is the world’s fastest-growing tourist destination and offers many opportunities for entrepreneurs. The challenge, of course, is not to get lost in the general clutter that confronts both local and foreign tourists when planning a trip here.2012/03/22 10:00:00 PM