Organisations that approach things with order, common sense, consistency and persistence will ultimately succeed. If you are going to deliver on your promise you have to learn to listen to what and how you may deliver on your promise. This message will come from your clients or customers.
Businesses are often consumed in their actions and forget to take time to evaluate their service or product delivery. It is easy for entrepreneurs to get caught in a trap of spending time dealing with one crisis after another rather than managing their business well. Customer’s needs and expectations may have changed and if the organisation is too set in its ways, the opportunity may be lost. Listening is a skill and like any other skill, the less attention you give to it, the more mistakes you make.
One sure way of ensuring sustainability is by being efficient and the source of efficiency may be to listen to customers, motivate staff, having suitable technology, finding your niche etc.